EXPLORE PRIUS PRIME
Plug into the Sporty All-New Prius Prime
The all-new 2023 Prius Prime is a hybrid sedan with a sporty design, improved performance, advanced technology, and enhanced safety features. It features a fifth-generation hybrid powertrain, a 2.0L engine, and an extended EV range that is over 50% higher than the previous model. The interior is fully integrated with the latest Toyota Multimedia System and Toyota Safety Sense 3.0, offering a seamless driving experience. The SE, XSE, and XSE premium grades feature an updated sporty design language, creating an exciting lineup. With Prius Prime, drivers can take on any road with confidence.
Toyota Prius Prime Design
The 2023 Toyota Prius Prime exhibits a distinctive and impressive appearance with its lower and wider body, reflecting confidence and boldness. The battery is located beneath the rear seat, lowering the center of gravity. The aerodynamic design of the car, such as the LED headlights and tail lamps, not only enhance its unique appearance but also promote better air flow. The Prius Prime is available in Wind Chill Pearl and Supersonic Red, among other colors, which ensures it stands out on the road.
Toyota Prius Prime Performance
The hybrid powertrain of the Prius Prime is specifically engineered to optimize fuel efficiency and responsiveness, which is a distinctive characteristic of electric vehicles. With a fifth-generation hybrid powertrain and 2.0L engine, the Prius Prime offers superior performance, including enhanced acceleration, a power output of 220 HP, and a 0-100 km/h time of only 6.8 seconds.
The process of charging the Prius Prime is made easy with the inclusion of a Level 1 charging cable and Level 2 charging connector as standard. This allows you to charge the vehicle with ease at home, work, or any public charging station located throughout the country.
Toyota Prius Prime Technology
The Prius Prime is equipped with the Toyota Multimedia system, which comes with wireless Apple CarPlay® and Android AutoTM, as well as various Connected Services like Remote Connect (3-year trial), Safety Connect (up to 10-yr trial)1, and Service Connect (up to 10-yr trial)1. Additionally, the system is furnished with Drive Connect, which provides essential information and simplifies daily tasks while maintaining safety.
Discover Cloud Navigation that integrates real-time updated information, as well as 24/7 access to a live agent through Destination Assist. Additionally, the system includes an Intelligent Assistant that can identify and interpret your natural voice.
Toyota Prius Prime Safety
The Toyota Safety SenseTM 3.0 is now a standard feature in the 2023 Prius Prime, raising the bar for safety standards. This latest suite of active safety technologies builds upon the previous generation's features, offering additional improvements and detection capabilities that provide an elevated level of reassurance.
For the first time, Toyota has introduced Traffic Jam Assist, a feature designed to ease stress during slow-speed, stop-and-go driving on highways. The feature assists the driver with acceleration, braking, and hands-free steering, and requires a subscription to Drive Connect for access.
The Prius Prime comes with standard Blind Spot Monitor (BSM) and Safe Exit Assist (SEA) to provide safety and assurance. BSM alerts the driver of vehicles in adjacent lanes that may not be visible in the side-view mirrors, while SEA warns the driver of oncoming traffic and cyclists before opening the door to exit.